Samsung galaxy s26 ultra dominates unpacked, 'vanilla' models left behind

The Galaxy Unpacked event on February 25th delivered few surprises – except perhaps the stark preference for the top-tier S26 Ultra. While the new devices were unveiled, the overwhelming focus and preorder numbers point to a clear winner: the Ultra.

Ultra reigns supreme: s26 ultra preorders surge

A recent PhoneArena poll confirms what many suspected: a whopping 75.81% of respondents favor the Galaxy S26 Ultra. This isn't just a slight lead; it's a landslide. The Galaxy S26, boasting a marginal battery improvement, garnered a mere 3.3% of the vote. The S26 Plus fared even worse at 5.38%.

As my colleague Adrian pointed out, the Galaxy S26 Plus presents a perplexing position in Samsung's lineup. It lacks significant upgrades – battery, charging, cameras, or RAM – making it difficult to justify its price point, especially with the price increases applied to both