Apple shores up macbook neo with backlit keyboard, touchid

Apple's MacBook Neo, its budget-friendly laptop, is expected to get a backlit keyboard and TouchID in its upcoming second generation, according to a report from analyst Ming-Chi Kuo. The laptop, aimed at capturing market share in the affordable laptop segment, may not feature a touchscreen, contrary to earlier rumors.

Kuo predicts steady sales growth for the macbook neo

Kuo expects sales of the MacBook Neo to pick up pace by the end of this year, driven by higher demand during the back-to-school season in the fall and holidays in the fourth quarter. He also forecasts supply chain disruptions leading to higher memory prices in the second quarter, which would make the MacBook Neo an even more attractive option for budget-conscious buyers.

This strategy aligns with Apple's strategy to absorb higher memory costs to maintain its competitive pricing and expand market share in the affordable laptop segment.

Lower-cost macbook neo 2 may be a harder sell without touchid

While a backlit keyboard is certainly a welcome upgrade for the MacBook Neo 2, some may still find it lacking without a touchscreen. However, given the potential for higher prices in the second quarter, the absence of a touchscreen may not be a major deterrent for buyers looking for a reliable and affordable laptop.