Apple leaks name of budget macbook ahead of launch

Published on 04/03/2026 04:01 in technology • Dorothy Thompson

Apple appears to be preparing a significant shift in its laptop lineup with the rumored unveiling of a low-cost MacBook, potentially named "MacBook Neo." A regulatory filing spotted on Apple's website suggests the device, carrying model number A3404, is close to release, hinting at a move to challenge the entry-level PC and Chromebook markets.

Apple

Apple's "macbook neo" could disrupt the laptop market

The leak, discovered by MacRumors in an EU Declaration of Conformity, confirms speculation about a cheaper MacBook model. While the document doesn't explicitly state the name, a link on Apple's regulatory page points to "MacBook Neo." This could signal a new direction for Apple, potentially creating a distinct line separate from the MacBook Air.

Early whispers suggested a starting price of $599, but more recent reports indicate a possible price tag closer to $799. The device is anticipated to feature 8GB of RAM and an aluminum design, positioning it as a direct competitor to budget-friendly PCs and Chromebooks. The target audience appears to be iPhone users seeking a seamless ecosystem experience on a more affordable laptop.

The name itself is noteworthy. Apple has previously used "MacBook" for its base-model laptops, a designation dormant since 2006. While some might appreciate the nostalgic callback, the move to "Neo" suggests a fresh identity for this entry-level offering. It’s a calculated departure, implying a reimagining rather than a simple refresh of an existing product.

The potential arrival of the MacBook Neo has implications beyond just pricing. It signals Apple’s willingness to compete more aggressively in the budget segment, a space largely dominated by Windows and ChromeOS devices. This move isn't simply about offering a cheaper alternative; it's about expanding Apple's reach and potentially capturing a new segment of consumers.

The timing of the announcement, likely at Apple's upcoming media event, suggests the company is confident in the product's readiness. The MacBook Neo could represent a pivotal moment for Apple, demonstrating its adaptability and desire to broaden its market share – a bold step in a competitive landscape.