T-mobile's free in-flight wifi advertised with a twist

T-Mobile has been a hero for frequent flyers by offering free in-flight Wi-Fi to its subscribers, but a recent review by the National Advertising Division (NAD) suggests the company may have stretched the truth in their ads.

Verizon complaint leads to nad intervention

A savings calculator on T-Mobile's website sparked the controversy, claiming Verizon users pay $147 per month for the same in-flight internet benefit that T-Mobile offers for free.

Nad finds t-mobile's math questionable

The NAD reviewed the evidence and determined that T-Mobile's ads were not accurately reflecting the average Verizon customer's monthly spend on services nor which airlines provide free in-flight Wi-Fi to T-Mobile users.

A more honest look at perks

While T-Mobile still offers a superior in-flight Wi-Fi experience compared to Verizon, the savings gap is not as significant as the company initially suggested. T-Mobile must now either modify or discontinue these ads to better represent the truth to consumers.

Implications for frequent flyers

For those who travel frequently, T-Mobile's free in-flight Wi-Fi remains a valuable perk, but the reality is that the cost savings are not as substantial as initially advertised. Consumers should be cautious of companies using misleading numbers to make their offerings appear more appealing.

T-mobile's response

In a positive move, T-Mobile has agreed to follow the NAD's recommendations and create more honest advertisements.