Apple's foldable future: fold, flip, and what to expect

The foldable iphone is closer than you think

The tech world is buzzing with anticipation – Apple is reportedly poised to unveil its first foldable iPhone as early as this September. Dubbed the “iPhone Fold” by enthusiasts, this device is envisioned as a book-style foldable, mirroring designs like the Samsung Galaxy Z Fold 7 and Google Pixel Fold. While initially expected for 2026, recent reports suggest a potential launch this year, marking a significant shift in Apple’s product strategy.

A clamshell flip phone in apple’s plans?

Adding another layer of intrigue, Bloomberg's Mark Gurman has hinted at Apple considering a clamshell-style flip phone, similar to the Motorola Razr and Samsung Galaxy Z Flip 7. Leaks from supply chain insider Fixed Focus Digital suggest Apple has already tested a flip-style foldable, though a final decision on mass production remains pending. This points to a broader exploration of foldable form factors within Apple’s design labs.

Timeline: fold first, flip later?

While a 2026 launch for an “iPhone Flip” is deemed unlikely, 2027 is a more realistic estimate. However, industry analysts are leaning towards a 2028 or later release for the flip phone. Apple’s focus initially appears to be on the larger-screen “iPhone Fold,” designed to transform a 5.5-inch cover screen into a tablet-sized 7.8-inch display.

The crease conundrum and samsung’s collaboration

Apple’s pursuit of a foldable iPhone has been characterized by a meticulous approach, particularly regarding the display. The company reportedly sought a creaseless or near-creaseless display and durable glass capable of withstanding repeated folding – issues that have plagued earlier foldable phones. Apple is reportedly working with Samsung to achieve this, leveraging Samsung’s expertise in foldable display technology to create a tablet-sized screen without the distracting crease.

Iphone fold vs. iphone flip: target audiences and pricing

The iPhone Fold aims to cater to users who desire both a phone and a tablet in one device, while the iPhone Flip would appeal to those who prefer a compact, pocket-friendly phone that can expand to a larger display. Pricing is expected to differ significantly: the Galaxy Z Fold 7’s $1,400 price tag contrasts with the $900 for the Galaxy Z Flip 7. Industry rumors place the iPhone Fold in the $2,000 - $2,500 range, suggesting a premium price point.

Impact on the foldable market

Apple’s entry into the foldable market is expected to be transformative. Analysts believe that an Apple foldable device would move the foldable segment from a niche market to a mainstream one. The Samsung Galaxy Flip has dominated the foldable market for five consecutive years (as of 2025), hinting at the potential for an iPhone Flip to quickly gain significant market share. Apple’s anticipated release of the iPhone Fold, alongside the iPhone 17e (a more affordable model) and the iPhone Air 2, signals a broader push into specialty iPhone models this year.

What to expect at wwdc 2024?

The Worldwide Developers Conference (WWDC) in June 2024 is a likely venue for Apple’s first official unveiling of the iPhone Fold. If successful, Apple could swiftly follow with the iPhone Flip in 2027 or 2028, potentially establishing the iPhone as the dominant brand in the foldable phone landscape.

Key takeaways

• iPhone Fold Launch: Expected as early as September 2024.
• iPhone Flip: Likely 2027 or 2028.
• Creaseless Display: Apple prioritizes a crease-free or near-crease-free display.
• Pricing: iPhone Fold expected to be significantly more expensive than the Galaxy Z Fold 7.
• Market Impact: Apple’s entry could mainstream the foldable phone market.

Table: potential iphone foldable models