Apple's aggressive pricing strategy for iphone 18 pro series predicted

As Apple gears up for the launch of its highly anticipated iPhone 18 Pro models, rumors are swirling that the tech giant may employ an aggressive pricing strategy to maintain the strong momentum that led to record-breaking iPhone sales in the March quarter.

Analysts predict base models will start at $1,099 and $1,199 for iphone 18 pro and pro max

Respected analyst Jeff Pu, whose research notes have been validated by Apple's past product launches, claims that the Cupertino-based company will aim to keep prices steady for the base iPhone 18 Pro and Pro Max models, at least for now. This aligns with earlier comments made by Ming-Chi Kuo, another well-known industry insider, who suggested Apple is working to maintain the same pricing structure as the iPhone 17 series.

This means that the base iPhone 18 Pro could start at $1,099, while the iPhone 18 Pro Max may kick off at $1,199. However, Apple might increase prices for units with more storage capacity, potentially up to a rumored 2TB option for the Pro Max, which would leverage the shift to denser Quad-Level Cell (QLC) flash storage.

Foldable iphone to be most expensive ever, priced between $2,000 and $2,400

Aside from the iPhone 18 Pro series, Apple is also expected to unveil its first ever foldable iPhone model this September, with a rumored price range of $2,000 to $2,400. While details about the device's internal screen, design, and capabilities remain scarce, industry insiders suggest it could boast a crease-free display, a significant technological achievement in the foldable phone space.